The world of borrowed credit isn’t exactly one that is known for its support of music fans. Their target demo generally falls outside the staying up late, bouncing from show to show, youth driven music lifestyle.
Fortunately – there is one company that has, for the past 25 years, understood that music fans are a powerful demographic that should not be ignored.
Amex Canada believes, as much as I do, that memorable experiences are the only true currency in this life. How we spend our time is much more important than anything of material value. Experiences last a lifetime. Their Front of the Line program is at the heart of this philosophy.
FOTL celebrates its 25th anniversary this month, and to celebrate, Amex is giving away 25 pairs of tickets to shows you’ll want to be at, every single day.
It’s true. Amex cardholders have it better when it comes to all things entertainment. Their Front of the Line program started in Toronto back in 1989 and has expanded to include presale and advanced ticket access through partnerships with Live Nation, Massey Hall, AEG LIVE, Roy Thomson Hall, Ticketmaster and more.
Amexers also get to hang out in the Amex only lounges at Molson Amphitheatre, Massey Hall, Roy Thomson Hall, and coming in the fall for you theatre lovers, Princess of Wales.
Yes, being an Amex cardholder also gives you access to the whole wide world outside music – comedy shows, theatre productions, dining experiences, movie premieres and cultural experiences like Luminato are all part of the deal.
In fact, back in June I attended Luminato’s tribute to Daniel Lanois via this great program. Front of the Line gave me access to two close seats at the show, as well as passes to the open bar after party at Massey Hall featuring the man of the hour himself.
While I am not the kind to attend an after party just to talk to a celeb, the foodie in me will always come for the food and drinks – which tend to be top of the line at events like these. The wine was paired with delicious hors d’oeuvres I willingly devoured, while the fancy people chose to abstain in fear of getting food stuck in their teeth while conversing with other fancy people.
Follow @AmexCanada on Twitter and tag #FOTL25 for a chance to win one of 25 daily giveaways until the end of the month.
This post was sponsored by Amex Canada. The views and opinion expressed in this blog, however, are purely my own.